COURSE INTRODUCTION AND APPLICATION INFORMATION

Course Name
Strategic Management
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
BA 508
Fall/Spring
3
0
3
7.5
Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
Second Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives To explain, interpret and manage the set of managerial decisions and actions, reactions as well as interactions which all determine the long term , midterm and short terms performance of a corporation whether it is local, national or international and to guide business leaders seek, find and adapt most unique way of working for each organization for corporate success. Also, to establish understanding for transforming knowledge from different cases experienced to new cases of businesses and organizations.
Learning Outcomes The students who succeeded in this course;
  • will be able to explain the major determinants of getting competitive advantage in today’s changing and complicated business environment
  • will be able to define organizational goals
  • will be able to develop strategic tools to achieve organizational goals
  • will be able to use strategic tools that will help the firm to reach its organizational goals
Course Description This course covers topics related with business policy BA 508
Related Sustainable Development Goals

 



Course Category

 Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Introduction to course syllabus Strategic management; Video: TED.com
2 What is strategy?; Basic Concepts of Strategic Management Porter, M. 1996. What is strategy? HBR, Vol. November-December, 61-78.
3 Environmental Scanning and Industry Analysis Case(s) and In Class Studies
4 Internal Scanning; Organizational Analysis; Group and in-class discussions Case(s) and In Class Studies
5 Environmental Scanning PESTEL ANALYSIS Case(s) and Online Examples
6 Strategy Formulation: Situation Analysis and Business Strategy; SWOT/TOWS Matrix & Business Strategies; Mission/Vision Statement Case(s) and In Class Studies
7 Strategy Formulation: Corporate Strategy, Organizational Culture Case(s) and Formative Presentation Homeworks
8 Strategy Formulation : BCG Matrix Case(s) Online Examples
9 Strategy Implementation: Organizing for Action; Group and in-class discussions Summative Presentation Homeworks
10 Midterm Case(s) and formative presentations
11 Evaluation and Control; Group and in-class discussions Case(s) and formative presentations
12 Balance Score Card
13 STUDENT PRSENTATIONS: STRATEGIC MANAGEMENT PROJECT Group Presentation
14 STUDENT PRSENTATIONS: STRATEGIC MANAGEMENT PROJECT Group Presentation
15 Review of the Semester
16 Review of the Semester  
Course Notes/Textbooks
Suggested Readings/Materials

Related books and journals.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
10
Presentation / Jury
1
30
Project
1
35
Seminar / Workshop
Oral Exam
Midterm
1
25
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
15
2
30
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
40
Presentation / Jury
1
35
Project
1
30
Seminar / Workshop
Oral Exam
Midterms
1
40
Final Exams
    Total
223

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest